In order to get more accurate results, our search has the following Google-Type search functionality:
If you use '+' in front of a word, then that word will be present in the search results.
ex: Harry +Potter will return results with the word 'Potter'.
If you use '-' in front of a word, then that word will be absent in the search results.
ex: Harry -Potter will return results without the word 'Potter'.
If you use 'AND' between two words, then both of those words will be present in the search results.
ex: Harry AND Potter will return results with both 'Harry' and 'Potter'.
If you use 'OR' between two words, then bth of those words may or may not be present in the search results.
ex: Harry OR Potter will return results with just 'Harry', results with just 'Potter' and results with both 'Harry' and 'Potter'.
If you use 'NOT' before a word, then that word will be absent in the search results.
ex: Harry NOT Potter will return results without the word 'Potter'.
Placing '""' around words will perform a phrase search. The search results will contain those words in that order.
ex: "Harry Potter" will return any results with 'Harry Potter' in them, but not 'Potter Harry'.
Using '*' in a word will perform a wildcard search. The '*' signifies any number of characters. Searches can not start with a wildcard.
ex: Pot*er will return results with words starting with 'Pot' and ending in 'er'. In this case, 'Potter' will be a match.
How to make speeches that seize the moment, advance your cause and lead the way.
For those who aim to be leaders, mastering the power of speechmaking - the art and craft of persuasion - is more important than ever. If you want to be heard, it's not enough to have something to say: you must know how to say it.
Whether in government, business or civil society, a leader's speech sets the tone: the wrong words can destroy a company, damage a reputation, or even start a war. But the right speech can build prosperity, drive peaceful solutions and bring people together.
So what makes a good speech? What should be included, excluded, how do you frame it? How can you convincingly apologise? What's the best way to celebrate success? And why should your audience believe you?
This book meets the difficulties of modern speechmaking head-on, taking us through the fascinating process of eliciting ideas from leaders, and finding the best ways to express them. Using examples from history, literature and her 25- year career as a speechwriter, Lucinda Holdforth writes a compelling analysis of celebratory, rallying and explanatory speeches, sometimes put together under fraught circumstances.
She provides a practical manual for crafting a powerful speech, essential for communications professionals, and also invaluable for any of us called to stand before our peers and make our case. She reminds us that democracies rise or fall on the quality of the debates we conduct, and the subsequent decisions we take.
The right words can be transformative. They can shake a heart, or reimagine the world. Leading Lines will help you find those words, and lead the way.
'This book is for all those who love words and the power they have to change lives. Leading Lines will be an indispensable tool for CEOs and speechwriters of every kind, it is also, quite simply, a cracking read, attractive to anyone who likes a good story' Tegan Bennett Daylight