Copywriter's Handbook, The (4th Edition): A Step-By-Step Guide to Writing Copy that Sells

Bly, Robert
Copywriter's Handbook, The (4th Edition): A Step-By-Step Guide to Writing Copy that Sells

Copywriter's Handbook, The (4th Edition): A Step-By-Step Guide to Writing Copy that Sells

Bly, Robert

$32.99

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This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention - and sell more products.

Among the tips revealed:

* 8 headlines that work - and how to use them
* The 5-step "Motivating Sequence" for generating more sales and profits
* 10 tips for boosting landing page conversion rates
* 15 techniques to ensure your emails get high open and click-through rates
* How to create powerful "lead magnets" that double response rates
* The "4 S" formula for making your copy clear, concise, and compelling

Author:   Bly, Robert
Publisher:   St Martin's Press
ISBN:  

9781250238016


Pages:   496
Publication Date:   04 July 2020
Bind Format:   Paperback
Availability:  
This item is in stock and will be dispatched immediately.

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This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention - and sell more products.

Among the tips revealed:

* 8 headlines that work - and how to use them
* The 5-step "Motivating Sequence" for generating more sales and profits
* 10 tips for boosting landing page conversion rates
* 15 techniques to ensure your emails get high open and click-through rates
* How to create powerful "lead magnets" that double response rates
* The "4 S" formula for making your copy clear, concise, and compelling

Product Details
Author:   Bly, Robert
Publisher:   St Martin's Press
ISBN:  

9781250238016


Pages:   496
Publication Date:   04 July 2020
Bind Format:   Paperback
Availability:  
This item is in stock and will be dispatched immediately.
Reviews

Reviews

Recent Reviews

No review item found!