Branded - Australian Flour Bag Labels Between the Wars

Ashton, Paul, Jennings, Jess
Branded - Australian Flour Bag Labels Between the Wars

Branded - Australian Flour Bag Labels Between the Wars

Ashton, Paul, Jennings, Jess

$59.95

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Colourful brands and packaging erupted in the 1920s and 30s, when tariffs killed flour exports to Europe. Australian manufacturers courted Asian markets with fun and exciting new labelling.

Junk brand, Hand brand, Relief brand, "Girl and Dragon", "Fighting Cock", "Two Boys", "Parachute", "Banana" and "Koala (Native Bear)" are just a few of dozens of brands of Australian export flour.

Imaginations ran wild as local mills promoted their product with illustrated labels in English, Chinese, Indonesian, Spanish, occasionally Latin.

BRANDED displays a dazzling array of fabulous flourbags. Labels were illustrated with Eastern and Western motifs drawn from mythology, technology and sport. Plants and animals include wombats, elephants, prawns, dragons and goats. There are ships, yachts, electric lights and knights in shining armour.

This big illustrated hardback explains the thinking and symbolism behind all that rampant creativity. It also includes detailed contemporary photos of busy Asian marts and ports.

Author:   Ashton, Paul, Jennings, Jess
Publisher:   Halstead Press
ISBN:  

9781925043723


Pages:   190
Publication Date:   01 August 2022
Bind Format:   Hardback
Availability:  
This item is in stock and will be dispatched immediately.

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Colourful brands and packaging erupted in the 1920s and 30s, when tariffs killed flour exports to Europe. Australian manufacturers courted Asian markets with fun and exciting new labelling.

Junk brand, Hand brand, Relief brand, "Girl and Dragon", "Fighting Cock", "Two Boys", "Parachute", "Banana" and "Koala (Native Bear)" are just a few of dozens of brands of Australian export flour.

Imaginations ran wild as local mills promoted their product with illustrated labels in English, Chinese, Indonesian, Spanish, occasionally Latin.

BRANDED displays a dazzling array of fabulous flourbags. Labels were illustrated with Eastern and Western motifs drawn from mythology, technology and sport. Plants and animals include wombats, elephants, prawns, dragons and goats. There are ships, yachts, electric lights and knights in shining armour.

This big illustrated hardback explains the thinking and symbolism behind all that rampant creativity. It also includes detailed contemporary photos of busy Asian marts and ports.

Product Details
Author:   Ashton, Paul, Jennings, Jess
Publisher:   Halstead Press
ISBN:  

9781925043723


Pages:   190
Publication Date:   01 August 2022
Bind Format:   Hardback
Availability:  
This item is in stock and will be dispatched immediately.
Reviews

Reviews

Recent Reviews

No review item found!