In order to get more accurate results, our search has the following Google-Type search functionality:
If you use '+' in front of a word, then that word will be present in the search results.
ex: Harry +Potter will return results with the word 'Potter'.
If you use '-' in front of a word, then that word will be absent in the search results.
ex: Harry -Potter will return results without the word 'Potter'.
If you use 'AND' between two words, then both of those words will be present in the search results.
ex: Harry AND Potter will return results with both 'Harry' and 'Potter'.
If you use 'OR' between two words, then bth of those words may or may not be present in the search results.
ex: Harry OR Potter will return results with just 'Harry', results with just 'Potter' and results with both 'Harry' and 'Potter'.
If you use 'NOT' before a word, then that word will be absent in the search results.
ex: Harry NOT Potter will return results without the word 'Potter'.
Placing '""' around words will perform a phrase search. The search results will contain those words in that order.
ex: "Harry Potter" will return any results with 'Harry Potter' in them, but not 'Potter Harry'.
Using '*' in a word will perform a wildcard search. The '*' signifies any number of characters. Searches can not start with a wildcard.
ex: Pot*er will return results with words starting with 'Pot' and ending in 'er'. In this case, 'Potter' will be a match.
In Brand New Brand You Garry Browne shares over 40 years of experience in branding in the FMCG and in the not-for-profit sector to help people take action to build and maintain their personal brand, relevance and reputation. Everyone should understand and actively manage their personal brand. Understanding the dynamics of building and maintaining a strong, positive personal brand can build self-esteem in those who don't have it and grow personal brand recognition and relevance for those who do, to create a better positioning for themselves in personal and business life.
Brand you - what and how we wish to be seen and positioned must be a creation of our own doing. It is built up over a lifetime and can take just a moment or two to lose. Your reputation is everything. Another critical aspect of a personal brand is relevance. Just like your reputation, your relevance requires active management. Everyone has a reputation whether you manage it or not. Some people are recognised but have no relevance, others have a reputation and are not relevant.
So how do you remain relevant throughout your life and develop strong values and a respected reputation? And why should you care? Branded not Stranded explores these and other questions around personal branding and the intersection between reputation, recognition and relevance.